Sarah Stepic, Director of Creative and Marketing at ETHERFAX, joined the Industry Analysts What’s Happenin’ technology podcast to discuss our exciting new brand initiative. Sarah discussed ETHERFAX’s evolution from a fax software company to a leader in secure data exchange.
Here are some key highlights from the interview:
Rebranding for the Future
ETHERFAX has undergone a significant rebranding effort to redefine itself beyond traditional fax solutions. The new identity reflects its commitment to innovating secure, interoperable data exchange.
Security and Reliability
ETHERFAX’s solutions are the preferred choice in industries such as healthcare due to their superior security. The company’s patented technology ensures secure data exchange between multiple endpoints, surpassing the security of email and other modern communication methods.
Extensive Brand Audit
Sarah described the comprehensive process behind the rebranding, which involved conducting interviews and surveys with founders, employees, customers, and partners to evaluate ETHERFAX’s market position and identify areas for improvement.
Website Revamp
We launched a new website that reflects our sleek, modern brand image, featuring an intuitive design and easy navigation to highlight ETHERFAX’s range of solutions and integrations.
Watch the interview below:
