Transcript
Robert Cichielo: HIMSS is a great show for us. It is one of our favorites. A lot of people go to trade shows and a couple weeks later, everything fizzles out. This has great legs for us. There’s so many people in the industry who are trying to change how information is transferred from one system to another. You hear so much in patient healthcare that they can’t get doctors talking to each other and there’s so much new technology, but there’s all this antiquated technology and kind of getting in the way. And so that’s one of the things that ETHERFAX does, is we have this incredible global digital network and basically we allow disparate products, whether it’s Epic or Hyland, or pick one. Our network is a who’s who of healthcare, and we allow ’em all to communicate with one another. Now, unfortunately, in today’s industry, you still have facts being used as a major means of communication, and it took us a while to figure that out or why are people still using fax?
I mean, really, we’re going to have documents moving with modems going back and forth. And the answer is it’s easy. And the other side of it is it took us a while to learn is that you have the have and the have nots. Not everyone can’t afford and Epic system or a Hyland or especially for a small practice. So what do they do? They use the least common denominator. So they use a fax machine. It’s easy to do. It gets the document from A to B, reasonably secure, so everyone uses it. So what ETHERFAX has done is though we do fax. We’re both the phone company and the cloud company, and we bridge the gap between what it means to fax and usher it into a new modern day form, if you will. So now we can take data, we can transformation. We work with Lexmark and Xerox and Ricoh and device manufacturers, Microsoft Teams, and Slack.
It doesn’t even have to be a fax machine anymore. So someone can walk up to, let’s say a Lexmark device drop in a piece of paper and moments later it’s been digitally transformed. We work with Microsoft Cognitive Services on the backend so we can recognize what this document is, extract the patient information, and in seconds later it’s sitting inside an EMR record where some healthcare worker can actually use that information. And so taking this old school fax and being able to turn into a modern day transport is what we’re all about. And as many people have tried to rip and replace, they continue to fail for us. We’re building towards a tomorrow, but we have a lifelines of facts so we can help usher it into the new era. So that’s our game plan. It’s what we’ve been doing. Again, our network is a who’s who of healthcare, EPIC, Hyland, pick one. All the major device players are all part of our network, and we have millions and millions of endpoints inside our network all talking to one another.